What do we mean by retail?
Quite simply it's finding ways to work with key retailers to preserve margins for everybody and avoid the dreaded discounting.
Why use retail?
Anybody with products needs a route to market. Using retailers is undoubtedly the best way to get your products to the mass consumer marketplace.
How can I use retail?
At Turner Media Innovations, we don't subscribe to the traditional practice of discounting products to increase the rate of sale. Firstly, being seen as a permanently discounted brand does not give the right impression; and secondly, we believe that media can be used to create buzz and excitement around brands - so that price becomes less of an issue when it comes to purchasing.
However, no two campaigns are the same and the first thing to do is talk to us about your specific needs.
What makes using retail with Turner Media Innovations different?
Turner Media Innovations has been working with retailers such as Toys R Us, Argos and Tesco for the last seven years. Thanks to the experience and knowledge we've built up (both with our licence and non-licence properties), we know the best way to increase sales at the right price, helping all parties to improve their margin.
This is all part of our consultancy service.
For any sales related enquiries, email us.